2020 marked a significant year for Rolex, with several highly anticipated releases and subtle updates across their diverse range. While Rolex famously maintains a level of secrecy regarding precise pricing and availability, this article will delve into the various 2020 models, exploring their key features, design changes, and, most importantly, attempting to provide a realistic picture of their retail prices at the time of release and their current market value. Note that due to the fluctuating nature of the luxury watch market, prices can vary significantly based on retailer, condition, and demand. The information below represents a general overview based on available data from the time of release and subsequent market observations.
The Reigning King: The Rolex Submariner (Ref. 126610LN & 126613LB)
The 2020 Submariner updates generated significant buzz within the horological community. The most notable change was the increase in case size from 40mm to 41mm. This seemingly minor adjustment had a significant impact on the watch's overall presence on the wrist. Beyond the size, Rolex refined the design with subtle yet impactful alterations. The Cerachrom bezel insert received updated numerals and markers, appearing more crisp and legible. The movement was also updated to the Calibre 3235, known for its superior power reserve and chronometer certification.
* Rolex Submariner Date 41mm (Ref. 126610LN): This stainless steel model, with its iconic black Cerachrom bezel, became an instant classic. The 2020 retail price was approximately $9,050 USD. However, due to high demand and limited availability, the secondary market price quickly soared above this figure, often reaching and exceeding $15,000 USD, depending on condition and retailer. This model remains highly sought after.
* Rolex Submariner Date 41mm (Ref. 126613LB): The Rolesor version, featuring a combination of Oystersteel and 18ct yellow gold, offered a luxurious alternative. The two-tone aesthetic appealed to a broader audience. The 2020 retail price was around $13,250 USD. Similar to its stainless steel counterpart, the secondary market price for this model significantly exceeded the retail price, often commanding well over $20,000 USD.
Beyond the Submariner: Other Notable 2020 Releases
While the Submariner dominated the headlines, Rolex also introduced and updated other models in 2020. These included:
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